When you look at your corporate website, do you stop to consider what kind of message it’s sending out to potential job candidates? A website is often the first impression that a candidate will encounter during the job search, because it’s readily available online. Therefore, it’s important that the website effectively communicates your corporate culture, your values, and the benefits of working there in order to reel in the best future employees. Here’s how.

1. Make sure the website reflects your corporate brand. When developing a website for your businesses, there is a fine line between communicating your corporate brand and just putting information out there. When developing the website, work with your marketing team to create a valid brand message that includes your career portal.
2. Make the website user friendly and visually appealing. There is a link between the way a career website looks and how job seekers respond. A 2008 North Carolina State University, Department of Psychology study indicated that, “Impressions of the employer mediated the relationship between satisfaction with the website and the willingness to pursue employment with the organization.” In other words, if the website was easy to navigate, job postings were written well, and the application process was smooth, more candidates were likely to pursue a job as a result.
3. Include relevant and original content and resources. When a career-minded individual is searching online for a job opportunity, they will be looking at specific content based on industry keywords. Therefore, your website content and resources need to be geared towards reeling in these folks. Add frequent updates and interesting information that’s relevant to industry news as well as a blog to engage candidates.
4. Provide easy search options on every page header. A good way to improve the quality and performance of your website is to add a search widget at the very top of every web page in the header. Make sure that you test this search function often to see that it accurately pulls up your page content as well as job listings in your career section.
5. Partner with a staffing firm that understands online recruiting. Perhaps one of the most effective ways to enhance your website recruiting efforts is to partner directly with a staffing agency that has a handle on the online community – such as Staffing Resources. A staffing agency that’s well-versed in online recruitment can help support your company growth for the long term through smart campaigns and content.

If you are looking for Atlanta GA staffing agencies, contact Staffing Resources today.