Corporate social responsibility (CSR) is a phrase often reserved for larger corporations. It conjures up images of Fortune 500 companies and the millions they give to solve world hunger and help our environment. In reality, it’s as simple as any business getting involved with its community to make a difference.

While there are many ways to get involved, like starting a mentoring program or sponsoring an event, too often businesses aren’t giving back as much as they should. If this applies to you, here are four reasons you should be involved in your community.

It’s the right thing to do

At the end of the day, the best reason to give back is simply because it’s the right thing to do. You have the people and resources to help, so you should. Yes, you know it’s a good public relations opportunity, but the focus shouldn’t be on what you get in return.

Improved employee morale

By giving time outside of the office, you’re helping your team develop a better sense of community as well. This means that while they’re on the job, they can work better together with an improved sense of teamwork. Plus, people feel good when they give back and your team will likely value your company more because you make it a priority.

Better reputation

An organization known for charitable deeds without selfish ties will ultimately have a better reputation, especially in the community. While this is good for many reasons, it can especially help with attracting talent in the future.

It’s good for your bottom line

Your dedication to your community shouldn’t be motivated by money, but it can be a reward. A Nielsen survey found more than 55 percent of people around the world are willing to pay more for a product or service that comes from a company dedicating to aiding good causes. People want to support a company they know believes in helping make the world a better place.

We believe in dedication to the community

Staffing Resources is an Atlanta-based company with deep roots in the community. We believe in delivering the best talent our city has to offer to some of the top companies. We’re locally owned and operated, and we’re here to make good things happen for other people. Contact us today to learn more about all we have to offer you!