Staffing Resources

3 Reasons Why Every Employee (Regardless of Job Title) Should Have a LinkedIn Profile

March 14th, 2016

There has been much discussion over the last few years about how leaders can best engage their workforce. Employee engagement and the focus on growing the connection between the goals of each company and the performance of employees has increased. It’s not surprising then that social networking has been identified as a top way to provide this connection.

LinkedIn, the world’s leading professional social network, should be the way to accomplish this. Not convinced? Read on to learn the top 3 reasons why every employee, regardless of job title, should have an active LinkedIn account and be using it for the betterment of the company.

People are naturally drawn to LinkedIn to do their research.

If you want to create a place for others to learn more about your company, develop a strong brand, and make a place for all employees to come together, then LinkedIn is your space to do this and more. Set up a company page and groups for internal and external communications. Customers and clients, business partners, candidates, and even competitors can learn about your company because they will be checking it out first on LinkedIn. Why not just do this on your corporate website? On LinkedIn, they can get a personal tour vs. a marketing overview, and the conversation keeps going as people contribute.

 LinkedIn is the place to show off your employees as thought leaders.

The LinkedIn platform makes it very easy for any member of your workforce to show off their skills, backgrounds, and achievements in multiple ways. It doesn’t matter if they are new to your company or have been long-term members of your leadership. LinkedIn provides a way to show off all of your employees as individual thought leaders. Encourage your employees to share their ideas, engage in conversations with others in the industry, and comment on the posts your marketing and upper management team make on LinkedIn.

The company can promote career opportunities by way of LinkedIn.

Perhaps what LinkedIn is best known for is connecting hiring companies with quality candidates, both active and passive. When all employees are participating in these activities, your ability to influence and recruit on LinkedIn becomes much more effective. Some ways you can utilize your employees for recruitment include sharing job openings, sharing new content about career opportunities, and sharing testimonials about working for your company.

About Staffing Resources

Staffing Resources, established in 1985, is a privately held Georgia based corporation and a certified Female Business Enterprise. We provide a wide range of full- and part-time employees to businesses, associations, government and non-profit organizations in the metro Atlanta area. If you are looking to advance your career or land a new job in Atlanta, contact us today!

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